FPA - Foresight & Predictive Analytics

Foresight &
Predictive Analytics

Market research, analytics, forecasting

Solutions

Strategic Development and Planning

Strategic analysis helping to understand the logic of markets and consumer behavior, evaluate interrelations and strength of impact of different factors (macroeconomic, marketing-mix, consumer values, etc.) on sales. The approach allows to forecast sales volume and value for the future under different market scenarios.
Possible levels of analyses: total market, market segment, brand

What do you get?

Driver Analysis

What are the drivers of market / segment / brand? What are the peculiarities of consumer behavior?
What is the strength of factor impacts? How importance of different factors changes over time?
Which factors explain market growth or decline in different periods of time? What is the contribution of those factors?

Forecast

What will be the sales volume and value for the market / segment / brand in the future under different market scenarios?
How will factors affecting the market / segment / brand develop in the future?

Simulation tool

Simulation tool allowing you to estimate different market scenarios (e.g., how sales will evolve under different pricing scenarios)

Pricing and Finance

Approach helping to use pricing tool with the maximum effectiveness for your business. It helps to develop the optimal pricing strategy in order to reach your objectives (supporting the brand image, value maximization, increasing sales, etc.). The approach also allows for conducting the constrained price optimization (introducing multiple constraints during the optimization; e.g., predefine feasible price ratios among SKUs in the portfolio, maximize value while restricting acceptable decline in volume, etc.)
Possible levels of analyses: market, segment, brand, SKU

What do you get?

Price Elasticity

How sensitive is the market / brand to price? How has the price sensitivity changed and will change in the future?
What are the short-term and long-term effects from price changes in the market or for different brands?

Pricing scenarios

What will be the outcome of different pricing scenarios on sales volume and value?

Price Competition

What are my key price competitors?
How does the pricing policy of my competitors affect my sales?
From which brands will consumers come or to which brands will they switch in case I change prices?

Discount Analysis

What is the short-term effect of discounts (impact on sales)?
How do price discounts affect the brand image in the long-run?
How often and when should price discounts be introduced?

Price Optimization

What are the optimal relative prices for brands in my portfolio?
What is the optimal relative price for my brand vs. key competitors?
How prices should be changed during a year in order to maximize annual sales?
How to maximize value allowing for only minimal drop in volume?

Simulation tool

Simulation tool allowing you to estimate different price scenarios

Communication Management

Approach helping to quantify the impact of communication (different communication channels, campaigns, including synergy effects) on long-term and short-term brand KPIs (e.g., brand image, sales), understand the role and consumer perception of different campaigns or communication platforms, optimize communication strategy in order to maximize returns
Possible levels of analyses: brand portfolio, brand, SKU

What do you get?

Effectiveness

What is the impact of communication on brand sales?
What is the long-term impact of communication on brand health?
Which type of communication does support the brand image better and which one affects sales?
How quickly the communication impact wears out? What is the total impact of communication (immediate + postponed)?

Channels

Which communication channels are the most effective?
What is the synergy effect of using different communication channels simultaneously?

Communication Optimization

What is the optimal level of expenditures on communication? What is the optimal range of communication pressure (determining the saturation points)?
Was the past communication strategy optimal?
How to allocate communication expenditures among brands in the portfolio?
What is the optimal allocation of the budget among different communication channels / campaigns?
When and how often should I use different communication channels / communication campaigns?
How to maximize ROI in communication benefiting from communication channel synergies?

Trade Management

Approach helping to develop effective tactics for using point-of-sale tools to promote sales and optimize shelf layout and merchandising.
Possible levels of analyses: category, brand, SKU

What do you get?

POS tools

Which POS tools are the most effective in promoting a brand?
What is the impact of different POS tools? How the impact differs depending on the type of store?

Shelf layout and merchandising

What type of shelf layout and merchandising is the most effective (e.g., main shelf vs. supplementary trade equipment, shelf layout)?

Trade Optimization

What is the optimal level of investment in supporting the brand in POS? What is the optimal range of POS support (determining the saturation points)?
How to allocate the POS support budget among my brands?
How to optimize the budget allocation among different POS tools?
When and how often should the POS promotion be conducted?
How to maximize ROI in POS tools?

Brand Development

Comprehensive approach helping to evaluate brand positions in the market, estimate interrelations and strength of impact of different factors on your brands, trace the whole chain of brand development – from brand awareness to sales, define key development directions, optimize marketing strategy, determine the optimal mix of marketing instruments.
Possible levels of analyses: brand portfolio, brand

What do you get?

Driver Analysis

How strong is my brand?
Which factors affect the brand at each stage of the brand funnel?
What is the strength of impact of different factors? How the strength of impact will evolve?
Which problems and opportunities does the brand face at different stages of the brand funnel?
How to prioritize efforts in promoting the brand?

Marketing-Mix Effectiveness

Which marketing tools are the most effective?
What return will I get from using different marketing tools?

Marketing-Mix Optimization

What is the optimal level of investment in my brand?
How to allocate marketing efforts among brands in my portfolio?
Which share of investment should be channeled into brand image development and into promoting current sales?
How to allocate investments among different marketing tools (trade, traditional media, digital, etc.)?
In which periods of time and how frequently should I use different marketing tools?

NPD and Assortment Management

Approach helping to develoip the optimal assortment strategy, deeply investigate consumer preferences regarding different product / service features, understand how consumer preferences have evolved and will evolve in the future (particularly important for the markets with rapidly developing product features and technologies), evaluate the most promising directions for new product development, as well as consumer reaction to introduction of new offers and/or modification of existing products / services.
Possible levels of analyses: brand, SKU

What do you get?

Launch Potential

What share of preferences will a new product get?
What is the optimal mix of product / service features?
What should be the optimal price for the new product?
How will the new products influence sales of the existing ones? Which brands will become a source of business for the new product?

Product features

How important are different product features for the consumer? How do they influence sales?
How will the consumer choice change if product features are modified?
How have the consumer preferences changed and how will they evolve in the future (importance of different product or service features)?

Assortment Optimization

How to optimize the product portfolio (e.g., modify features of existing and new products) in order to increase sales?
What are the most promising directions for new product development? In which of the directions should the investment be channeled first?

Просування у торговій точці

POS tools
Shelf layout and merchandising
Trade Optimization

Brand Development

Driver Analysis
Marketing-Mix Effectiveness
Marketing-Mix Optimization

Нові продукти й асортимент

Launch Potential
Product features
Assortment Optimization

Управління взаємовідносинами

feature
feature
feature

Маркетингові дослідження

feature
feature
feature

Маркетингові дослідження

feature
feature
feature

Strategic Development and Planning

Driver Analysis
Forecast
Simulation tool

Pricing and Finance

Price Elasticity
Pricing scenarios
Price Competition
Discount Analysis
Price Optimization

Communication Management

Effectiveness
Channels
Communication Optimization

Просування у торговій точці

POS tools
Shelf layout and merchandising
Trade Optimization

Brand Development

Driver Analysis
Marketing-Mix Effectiveness
Marketing-Mix Optimization

Нові продукти й асортимент

Launch Potential
Product features
Assortment Optimization

Управління взаємовідносинами

feature
feature
feature

Маркетингові дослідження

feature
feature
feature

Маркетингові дослідження

feature
feature
feature

About

F(PA) – Foresight and Predictive Analytics specializes in market intelligence, analytics and forecasting. Our aim is not to conduct “market research” but to help you in making the most accurate and well-grounded decision while taking into account all available information.

In order to solve your objectives, we use:

analyses of consumer survey data (already conducted by you or specifically developed by us to meet your needs),
collecting survey data using CAWI, CATI, CAPI/TAPI, etc.
econometric modelling and machine learning,
secondary information analyses (statistics, open information, etc.),
data fusion (combining survey data and secondary information/statistics)
conjoint analyses (“classical” approaches and techniques developed by us),
different statistical analyses methods,
expert opinions,
analyses of your internal data.

Key facts about us

Founded in 2016
Projects and clients in Ukraine and other countries (Armenia, Azerbaijan, Bulgaria, Georgia, Kazakhstan, Kyrgyzstan, South Africa, Poland, Serbia, Slovakia, Uzbekistan and others)
Conducting on average 65-70 research projects annually
Projects covering the following key areas: Brand research, Pricing, Consumer behavior, usage and attitude, Consumer segmentations, Communication analysis, Marketing mix effectiveness, Marketing strategy development, New product development and assortment optimization, Market trends analysis and forecasting, etc.
We work: with the following markets: Consumer Goods, Retail, Market of services, Finance, Pharmaceutical, Automotive, etc.
Availability of own unique research approaches/tools to meet your specific needs

ORDER A CONSULTATION

Maksym Mashliakivsky

CEO

Professional experience

Over 20 years of experience in economic and market research.
Over 20 years of experience in economic and market research. From November 2006 till July 2016, the Head of Consumer Goods Research at GfK Ukraine, the leading market research company in Ukraine. During 2010-2016, was also a member of GfK Excellence Center for Market Modelling and Forecasting (CEE-META region). Overall, worked at GfK since 2003. Prior employment – The International Centre for Policy Studies (1999-2003), senior economist.

Education

Master’s degree in Economics from the National University of “Kyiv-Mohyla Academy”, EERC (Economic Education and Research Consortium) / KSE (Kyiv School of Economics).
Currently – PhD program in Economics at the National University of “Kyiv-Mohyla Academy” Doctoral school.